Working closely with a leading London Retail Agency,
Mamas & Papas were creating a new model for their
future store development. The new ‘White Fit’ stores set
some difficult challenges for the graphic supplier, time was
running out to the launch date and a fresh approach was needed.
We were asked to re-specify all the large format graphics for the first
store in Bristol, create a higher quality look to the graphics and make
everything a self-install product.
Two weeks later that first store was complete
and opened to rave reviews.
Stik magnetic walls
Direct to substrate printing
We have not looked back from that day and every time we develop a new concept product or we have found new materials and processes, Mamas & Papas are one of the first port of calls for a store trial.
We tested both Stik magnetic wallpaper and Vision lightboxes in their on-site mock shop and produced store trials in the extensive showroom. The in-house graphic creative team are constantly testing us to push the innovation boundaries with every promotion and as long as we keep responding I trust the relationship will continue to flourish.