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Jaeger

Our fabric lightboxes helped to transform the look of Jaeger’s Regent Street flagship both inside and out.

Jaeger
Jaeger
Jaeger
Jaeger
Jaeger
Jaeger

The Brief

Jaeger is a British fashion brand with history as long as our own, having been founded within a few months of Leach in the late 19th century.

Despite its long heritage, the Jaeger of today wants to convey a contemporary and bright image, which is perfectly suited to large format LED lightboxes. When hanging lightboxes with heritage images were specified for the Regent Street store windows and wall-mounted lightboxes with contemporary fashion images were needed for the store interior, Leach provided the total package.

Leach's role included:

Vision VF65 wall mounted LED fabric lightboxes
Vision VF90 hanging double sided LED lightboxes
Rear-illuminated tension fabric graphics
Installation

Jaeger VF65

Our Solution

Jaeger’s brief was a perfect one for us, as it played to our strengths in three key areas: lightbox construction, fashion graphic production and installation. No new products were to be innovated or adapted for the project, but achieving the highest possible quality was the prime concern due to the prestigious Regent Street location.

We turned around all sixteen 2.5m high lightboxes and graphics in less than a week. The installation was then completed in over three consecutive nights by our installation team, ensuring that there was no disruption to trading.

The end result looks stunning and it is testament to the brightness of the internal lightboxes that they grab the attention even in such a well-lit store.

Jaeger VF65

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